Successful Cold Pitches

Note: This pitch resulted in 16 bookings in 12 hours

Let me set the scene: The year is 2020, the COVID pandemic is raging through the country, and I (yes, the agent in your inbox) am on the cusp of 21, heartbroken that I cannot go to a bar for my *very first* drink. Record scratch. Cut to [Client Name], wine extraordinaire, forced to forever close the doors of [Business Name]. What does [Client Name], our entrepreneurial heroine do? She leans into her side hustle and creates [Company Name], saving the birthdays of quarantined new-drinkers everywhere. Socially distanced champagne showers ensue.

It’s been nearly three years and [Company Name] is now the fastest-growing [Proprietary Claim]. [Company Name] is made by [Demographic], in celebration of [Demographic], & in support of charitable organizations that make [demographic]'s lives better. [Client Name] would love to come onto [Podcast Name] and talk about how to lean into adversity, as well as:

- Why only 2% of Series A funding goes to women and how to develop capital as a female entrepreneur

- Changing the landscape of accessibility, elitism, and equity in the wine industry

- The importance of women gathering together

[Client Name] has been named in [Outlet], has been featured in The New York Times, and was a guest on [TV Show]. She also happens to be an amazing storyteller and a genuinely kind person. The wine itself is nothing to turn your nose up about either: their [Wine Name] was rated [Big Number] points by wine.com and the New York Wine Awards.

“We must vibe together or, most assuredly, we shall not vibe at all.” ― Benjamin Franklin, kind of. It’s the sentiment that counts, and that sentiment is what [Client Name] is all about. [Client Name] is putting humanity back in digital strategy by building teams that put people first. His digital strategy and talent growth agency, [Company Name], surpassed [Big Number] in its first year– despite a personal health bombshell, a client payment delinquency of nearly [Even Bigger Number], and post-COVID economic uncertainties.

But how? Is it possible that vibes are that lucrative? There's only one way for the [Podcast Name] audience to find out! [Client Name] would love to chat about pivoting with resilience and humor, as well as:

- Why new talent entering the marketplace is different than before and how to treat them as such

- Honoring post-covid economic changes: contract workers vs. full-time employment

- Protecting the value of your work, your experience, your time, and your people

How does that sound? I'd love to help get something set up!

Most people that go viral lean into niche fame; it’s the “smart” thing to do in the digital age. [Client Name], gained [Really, Really Big Number] TikTok followers during the pandemic speaking on her experience as a [Indentifying Information] –and then deleted her account. What she discovered was that the internet craves one-dimensionality, but good leaders (and human beings) are anything but simple.

She’s built her [Industry] company to reflect human complexity by combining [Proprietary Claim]. [Client Name] would love to chat with you and the [Podcast Name] audience about leading the [Industry] three-dimensionally, as well as:

- Understanding where your responsibilities as a leader begin and end

- Leading from behind and considering your employees’ previous trauma

- Valuing neurodiversity in your team

Are you interested in chatting with [Client Name]? I'd love to help get you two together!